Designed and delivered a suite of educational games for Samsung Smart 3D TV, focused on creating engaging, accessible, and immersive learning experiences for large-screen, living-room environments. As Senior UX/UI Designer, led the end-to-end design process, defining interaction models optimized for TV remotes and motion-based inputs while balancing usability with 3D visual depth. Worked closely with cross-functional teams to align educational objectives with compelling gameplay, translating complex learning concepts into intuitive, age-appropriate interfaces. Through iterative prototyping and on-device usability testing, refined navigation, readability, and interaction comfort to meet platform constraints and user needs. The project established consistent UI patterns and design standards across multiple game titles, resulting in cohesive, user-centered educational experiences tailored to Samsung’s Smart 3D TV ecosystem.

Key Tasks & Responsibilities

Led UX and UI design for educational games built specifically for Samsung Smart 3D TV platforms

Defined interaction models and navigation patterns optimized for TV-based input methods, including remote controls and motion-based interactions

Designed immersive, 3D-friendly interfaces that balanced usability, accessibility, and visual depth for large-screen experiences

Collaborated with product managers, engineers, and content specialists to align educational objectives with engaging gameplay mechanics

Created user flows, wireframes, high-fidelity UI designs, and interactive prototypes to validate concepts and interactions

Designed age-appropriate learning experiences, ensuring clarity, engagement, and cognitive accessibility for diverse audiences

Conducted usability testing on TV hardware to evaluate discoverability, legibility, interaction comfort, and learning effectiveness

Iterated designs based on user feedback, technical constraints, and Samsung platform guidelines

Established UI patterns and visual standards to ensure consistency across multiple educational game titles

Applied visual storytelling and motion design principles to enhance engagement and comprehension

Worked closely with development teams to ensure accurate implementation across 3D TV environments

Supported demos, stakeholder reviews, and executive presentations by clearly communicating design rationale and user-centered decisions